I’ve worked as a freelance designer and illustrator for over 30 years, making floral print and illustrations for other fashion brands and advertisement agencies.
A few years ago I started producing my own print designs with digital printing techniques in small quantities. I also sew all of the products myself.
As a Scandinavian designer people expect my design to be minimalistic, typically nordic style with clean lines and a little color.
I prefer bright and unusual color combination and I spend a lot of time finding the right colors. I’ve always loved colorful patterns especially floral like KENZO´s in the 70s, not like the typical swede.
But of course there is room for a little bit of nordic style, as long as I can mix it with something more. Its always how you blend things together, that’s when it gets even more interesting. I hope you like my design and thank you for visit my shop.


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Foto: Asta Bush